Transforming logistics with technology-enabled digital supply chain solutions

(Courtesy of Maersk)

AP Moller – Maersk’s strategy is to offer integrated solutions for smooth and optimized freight flows that can span all stages of the supply chain and create value for customers in the form of better supply chain results, increased transparency and control, and ultimately bottom-end. end-to-end costs. This vision is achieved by combining the extensive product and service offering of “Logistics and Services” with the highly reliable and more differentiated “Ocean” transportation offering. In addition, significant financial and operational synergies are realized between Terminals and Ocean through close collaboration to increase efficiency. One of the important elements that connects all these aspects is “technology”.

Vikash Agarwal, Managing Director of Maersk South Asia, said: “Enable technology is critically important to all elements of value creation. It enables the creation of new products and services, facilitates a seamless, state-of-the-art, end-to-end customer experience, enables process standardization and automation, and propels the next levels of operational excellence and efficiency. .

A key enabler of Maersk’s strategy is digital transformation, where a massive acceleration of business has been seen over the past two years. Revenue on the platform, which includes,, Maersk Mobile App and EDI (Electronic Data Interchange), reached $38 billion in 2021, a nearly 90% jump from compared to 2019. Traffic on increased by 15% and search for Maersk’s Ocean products increased by 52% in 2021. The number of bookings processed on the mobile app increased by more than 15 times, indicating a change massive in how customers prefer to engage, especially in times that have led to social distancing and remote working. Instant booking confirmation was offered for 70% of transactions on, an industry first that contributes to frictionless transactions.

Vikash added, “There are enough and more examples of our Indian customers who have not only appreciated our digital solutions, but have embraced them and made them an integral part of their business.

Maersk Flow:

Maersk Flow is a digital supply chain management tool designed to streamline customer supply chains. Maersk Flow enables transparency of critical supply chain processes and ensures that the flow of goods and documents is executed as planned. It also reduces manual labor and costly errors while giving logistics professionals all the current and historical data they need to sustainably improve their supply chain.

Mehali Papers, an established company with turnover of INR 500 crore whose promoters have been in the paper industry for over 25 years, has deployed Maersk Flow to streamline its supply chain management and consolidate its logistics operations on a single platform. The solution gave them the advantage of empowering their stakeholders with accessible technology and information in one place.


TradeLens, an open and neutral supply chain platform powered by blockchain technology, enables true information sharing and collaboration across supply chains, increasing industry innovation, reducing friction and ultimately promoting global trade. TradeLens is a solution that seeks to connect the ecosystem by bringing all stakeholders together on a single platform and fostering collaboration and trust through secure technology.

Two of the most important benefits of TradeLens for clients are visibility and electronic documentation. ‘Top Trading’, a company with over 25 years of export business, appreciates the simplified document management achieved through the electronic bill of lading (eBL) which is transferred digitally instead of sending physical papers, thus reducing the risk of them getting lost or adding unnecessary costs resulting from delayed document transfers. Similarly, “Ravi Foods”, one of the largest exporters of bakery and confectionery items, with supply chains spanning more than 120 countries, enjoys fast and easy processing of documentation via TradeLens. “Ravi Foods” has also benefited from the greater visibility of the goods journey offered by TradeLens, which allows them to inform all stakeholders about the logistics stages.

QBIS analyzed a Global Alliance for Trade Facilitation (GATF) study on Total Transport and Logistics Costs (TTLC) for import and export containers transiting through Nhava Sheva Port, and found estimated that the improved document workflows and supply chain visibility offered by TradeLens could potentially save importers up to $220 million per year and exporters up to $40 million in transport and logistics costs. Assuming similar potentials in other Indian ports such as Nhava Sheva, nationwide savings could reach USD 860 million.


Twill, a digital solution that simplifies global logistics for small and medium-sized businesses by offering all the necessary supply chain solutions in a single intuitive platform, allows customers to be held in hand across supply chains. most complex supplies. Both Teknix Elevators and Kajaria Ceramics, who use Twill for their shipments, appreciate the hassle-free service they get right to their doorstep, including customs clearance. Twill’s transparency and ability to simplify supply chains has been well received by customers.

Maersk has laid the foundation for its digital transformation by creating and deploying the digital platforms for customers. Vikash adds, “Digital transformation is a marathon where we will continue to evolve to ensure our customers have access to even more simplified and standardized supply chains. We are building an in-house technology powerhouse that will modernize legacy infrastructure by adopting the best software development methodologies.” He added, “Our goal is to use technology to improve efficiency through data that allows us to optimize and make informed decisions. »

Sea News, March 7


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